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H&M and WeChat H&M

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Overview

H&M needed to reinvent their customer experience to break through highly competitive retail e-Commerce market in China. We partnered with WeChat to help H&M implement a significant digital transformation using integrated data and enhanced channel communications. A chatbot on WeChat acted as a personal stylist, and a mini-app was utilized for users to post outfits and inspiration to other consumers. The result was an omnichannel experience that provided relevant experiences for consumers and helped the brand grow.

Capability

  • Digital Transformation

Team

  • Shanghai
H&M and WeChat
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