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This Coke is a Fanta Coca-Cola

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Overview

Despite many legal and cultural, and social advancements, the LGBTQ+ community is still too often on the receiving end of discriminatory slurs. In Brazil, one of those slurs utilized the name of a world famous brand and product—"That Coke is a Fanta". So Coca-Cola and Fanta saw an opportunity to flip the expression on its head, creating a can that looked exactly like a can of Coke. But inside? A Fanta. Yes, that Coke is a Fanta...so what?

Capability

  • Brand Strategy

Team

  • DAVID São Paulo

Awards

  • Best of Ogilvy PR
    Cannes Lions Gold
    D&AD Graphite
    One Show Bronze
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