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Firsts IKEA

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Overview

Across the world, people are staying home to stop the spread of the COVID-19. It's a new experience, but one which presents the opportunity for people to try new things. IKEA created a film that celebrates these "Firsts", whether they be a learning a new skill like cooking, or a new routine of checking on loved ones first thing in the morning. Though we may not be able to do all the things we used to do right now, we can use this time to better ourselves and help out others. And we can emerge from this trying time better off than we were before.

Capability

  • Advertising
    Brand Strategy

Team

  • New York
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